Urban Arrow * Showmine
Urban Arrow is a pioneering mobility brand from Amsterdam, transforming urban transport with smart design and electric innovation. By replacing cars with cargo bikes, they aim to make cities cleaner, quieter, and more accessible, blending Dutch cycling heritage with modern engineering.
Their high-performance e-bikes serve families, businesses, and city dwellers alike, offering modular designs and electric power for everything from school runs to last-mile deliveries. With a focus on sustainability, quality, and freedom of movement, Urban Arrow is leading the global cargo bike revolution.
Urban Arrow – The power behind modern movement
Purposeful design, tailored to reflect Urban Arrow’s ride into the future.
Urban Arrow’s challenge – Building for the long haul
As a global leader in electric cargo bikes, they were searching for a digital solution that could support complex product architectures, power omnichannel commerce, and bring their vision of smart urban mobility to life.
The challenge wasn’t just technical; it was also about translating their premium positioning into a digital experience that balances performance, storytelling, and flexibility across markets.
Flatline’s approach – Made for performance
To meet Urban Arrow’s ambitions, Flatline Agency delivered a headless solution that separates content from commerce. Built on Shopify and powered by Storyblok, the new platform supports advanced configurations, multiple user journeys, and smart integrations across HubSpot and APIs.
We combined scalability with design freedom, delivering a platform that not only performs globally but feels local, personal, and made to move.
Headless build with Storyblok
We delivered a headless setup, powered by Shopify’s infrastructure and Storyblok CMS, optimized for both scalability and flexibility. While Shopify handles the commerce layer, Storyblok manages content, giving full autonomy to both developers and content teams.
The platform supports advanced product logic, including smart SKU structuring and localized pricing, ensuring smooth customer journeys from discovery to checkout. Built with Vue.js, the frontend delivers fast, dynamic experiences across markets.
This approach future-proofs Urban Arrow’s digital stack with the speed of a modern framework and the ease of a visual CMS for their growth ambitions.
Built to convert
We rebuilt Urban Arrow’s product configurator from the ground up, making it easy for users to put together their ideal ride: from frame and color to battery and accessories. Combined with a custom dealer locator, the optimized flow helps users move smoothly from exploration to conversion. HubSpot is fully integrated to capture leads and trigger automated follow-ups, supporting both marketing and sales teams.
Partnership in motion
Urban Arrow came to us with a clear challenge: elevate their global digital presence while maintaining the essence of their brand. Our collaboration was driven by shared ambition, tight alignment, and in-person work sessions to refine both product architecture and narrative. The result? A future-ready platform with the power to scale, sell, and tell the story of movement, sustainability, and innovation, without compromise.
Breaking Boundaries, Building Dreams
Measurable Impact
OTHER CASES
